Career advice for the modern professional | Workforce Survival Guide by Destiny Lalane

Career Advice For The Modern Professional๐Ÿ’๐Ÿฝ

Up to date strategies to find a job you love, negotiate a salary with confidence and own your career

Figuring out what to do with your career can feel daunting, things change so FAST these days!

๐Ÿ‘‹Hey there,  

Between what we think we're supposed to be, what we want to be, and what society tells us to be, it can be easy to feel stuck.

Stuck with a job you don't love, a career that fails to stimulate your mind, and coworkers who aren't inspired by change.

Spoiler Alert: Life Doesn't Have To Be This Way.

Do you wonder how some people seem to navigate the workforce so easily? ๐Ÿ‘€

Does your job search and networking strategy need a revamp?  

Do you dream of one day negotiating for the salary you know you deserve?  

When I first entered the workforce, I had never even heard of someone negotiating their salary. ๐Ÿ’Ž

Well, at least not someone my age with my skill set.  

I had worked in retail and customer services. Every employee is paid equally in these roles, right? ๐Ÿšซ Wrong.  

Eventually I found an office job in New York City.

As a community college dropout, I figured I was lucky to have a job in the first place, let alone in one of the toughest job markets in the country. 

Living in New York City and putting in 60+ hour work weeks, I started to desire flexibility in my professional career but didnโ€™t know how to navigate my way. ๐Ÿ™†๐Ÿฝ 

At 22, I felt burnt out. 

I wanted a job with better opportunities, but I wanted to work in a new industry. I wanted to put in the work, but I also wanted to be treated and paid fairly. I felt lost, hopeless, ๐Ÿคฆ๐Ÿฝโ€โ™€๏ธ with skills that held little value.

What's Inside This Workforce Survival Guide: Everything You Need to Land a Job You Love

career coach

After years of trying to navigate the workforce on my own, I finally learned what strategies are and arenโ€™t working in 2019. Now I'm a Technical Recruiter for some of the most promising startups! 

Seeing how lost so many others felt and how many questions I started to receive, I started coaching other people on how to negotiate a salary and land a job they love. I showed them how to use Linkedin to attract jobs, how to find their first freelance clients with simple strategies, and how to navigate difficult career choices, and how to find remote work. ๐Ÿ’Ž

Working 1:1 with clients, I noticed some major problems...

  • It's NOT YOUR FAULT! Colleges don't teach students how to negotiate a salary โ€” Most people donโ€™t know how to negotiate a salary which leads many people to go underpaid for years or decades at a time. ๐Ÿ‘ฉ๐Ÿฝโ€๐ŸŽ“
  • Most people don't know how to strategize their job search. Most people enter their job search blind, with no idea where to start leading them to apply blindly for positions they find online.
  • Guidance counselors at school mean well, but their strategies are outdated. Most advice given to job seekers and students is bad or outdated information that's given to professionals through certification programs.
  • Applicants don't understand how to explain their skills and experience. โœ๐Ÿฝ Job seekers arenโ€™t able to articulate their skillset and arenโ€™t getting past resume screenings.
  • Most people don't know how to use their network when job searching. Most job seekers donโ€™t know where to find high-quality jobs and where the job market is heading.
  • Technology changes fast and applicants don't know how to use it to benefit their job search. Job seekers arenโ€™t even using the full depth of the technology the internet has to offer when it comes to growing their brand, networking, and finding incredible opportunities.  
  • Most people never negotiate their salary, ever. Most people think they have to wait years working at the same job for a ๐Ÿ’ธ pay raise.
  • Many job seekers have a hard time answering interview questions. Thereโ€™s a lack of understanding of what hiring managers and clients want and how to get their attention.

Despite these common issues and my lack of a college degree, I managed to land dozens of incredible job offers at top tech startups in competitive job markets such as New York City, Los Angeles and San Francisco. Now I'm a Technical Recruiter.

I was able to go from making $9.50 an hour working in retail, to landing my first salaried offer at $35k, doubling my salary in six months, and started to receive job offers for six figures or more. ๐Ÿ’ฐ

Ever since achieving these results, I COULDN'T STOP TALKING ABOUT professional development, Linkedin, and its importance to job seekers and professionals worldwide.

These days professional development is the number one thing people ask me about, and now Iโ€™m here to share with ๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿซ you what Iโ€™ve learned.  

I cracked the code on attracting recruiters, getting higher paying job offers, negotiating a salary, and developing a strong personal brand.

Iโ€™m here to show you how it all works. Now I coach people how to gain ownership of their career and future. ๐Ÿ“š

Finding a job you love doesnโ€™t have to take a months, years or a decade.

You just need a strategy, which is why I created my Workforce Survival Guide.  

Working for both large and small organizations ๐Ÿข as both a recruiter and an employee, I know exactly what companies are looking for, where they look for you, and most importantly, letโ€™s be serious -- how much theyโ€™re willing to pay you.  

Iโ€™ve been able to navigate my way from community college dropout, to 2.5x my salary, to working full-time as a freelancer, and starting my own company thanks to the advice in this book.

If you want to find more confidence and control in your career, this is for you.  

Iโ€™ll be honest, none of this is that difficult. You just need the right plan. ๐Ÿ”Ž

Through the strategies I share with you in this book, you'll learn how:  

  • I opened the doors to write โœ๏ธ for Elite Daily, Thought Catalog, Glassdoor, Paleohacks, xoJane, and The Well.
  • I was featured on Refinery29, Levo League, FitSmallBusiness, Search Engine Journal, as well as being interviewed on Sirius Radio and on news stations. ๐ŸŽ™
  • Iโ€™ve built a ๐ŸŽ‰ successful career as a Recruitment Consultant and Career Coach. I receive daily client and freelance leads through Instagram, Facebook, Twitter, and Linkedin. Heck, I've even been invited to perform stand up comedy at venues in Los Angeles thanks to these tips now that I've learned how to attract that oppotunities I desire. 

I decided to package all of the tips, tricks, and tools I picked up over the years into one convenient book. Inside my Workforce Survival Guide, I will show you EXACTLY how to grow your personal brand, build your network, and get paid what youโ€™re worth. ๐Ÿ“–

Here's a Preview of What You Can Expect to Learn When You Read My Workforce Survival Guide: 

Chapter 1: Everything You Need To Know To Get Out Of A Rut And Take Charge Of Your Career Path ๐Ÿ’ช๐Ÿผ

In this chapter, you will learn the following:

  • Why you should think of yourself as a small business instead of an employee if you want to thrive in today's society, including EXAMPLES of how this logic helped me and dozens of my clients stand out in a competitive workforce, even if you don't have much experience.
  • How to shift your mindset to get unstuck and out of a career rut ๐Ÿ˜ฃ. You KNOW that your employer doesn't owe you loyalty, a promotion or a raise โ€” ask yourself these questions to jump start your exit plan.
  • Using ONE of these two tools helped me learn how to build mobile responsive websites in one month while working a full-time job.
  • How to change your NEGATIVE MINDSET๐Ÿ’ฉ when it comes to your career, job or boss.
  • My TOP resources for getting better at time management, including how I schedule and prioritize each week for success.โŒ›
  • How to stop comparing yourself and your career and how to actually make a change in your career, even if you feel as if you lack a true support system.
  • The TRUTH about why you've struggle to get the raise that you want despite the amount of experience that you have๐Ÿ’ฐ.
  • Each section includes journaling prompts. โœ๐Ÿผ

Chapter 2: Simple habits to adapt for long-term success in your career ๐Ÿ’๐Ÿฝ

In this chapter, you will learn the following:

  • How to SET PROFESSIONAL GOALS ๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿ’ป to keep you focused and motivated along your professional journey, including ways to enjoy the ride even when it gets scary.
  • How to develop skills that employers WANT while maintaining a full-time job.๐Ÿ“š
  • Helpful research to DISCOVER NEW CAREER PATHS including the six things you can learn from other people who've succeeded in your industry.
  • How to stop relying on other people to make a change in your career.
  • How to ๐Ÿ•ฐ take back your time and use it to BETTER YOUR MIND, BODY and SOUL.
  • The top TOOLS AND WEBSITES I use to stay current and aware of industry news.
  • How to FINALLY keep an updated resume, Linkedin and portfolio without spending hours each month maintaining everything.
  • How to make sure your portfolio, cover letter and resume are easily accessible at a moment's notice โ€” YES I'm talking to you! No more wasted time looking for your assets. ๐Ÿ“‘

Chapter 3: How to use technology to enhance your productivity and career ๐Ÿ–ฅ

In this chapter, you will learn the following:

  • The TWO tools that I use to keep track of projects and stay productive, whether you're working with a team, by yourself, or for yourself.
  • DO YOU GET ANXIETY FROM SOCIAL MEDIA OR YOUR PHONE? Skip straight to this chapter to learn the one lifestyle tip that helped me ease my anxiety and feel more in control.
  • How to AVOID DISTRACTIONS ONLINE so that you can stay productive and focused.
  • This ONE strategy helped me stop missing appointments and forgetting important phone calls.
  • Why you should STOP GIVING OUT YOUR PERSONAL PHONE NUMBER for business and what to do instead.
  • Helpful tips for anyone who uses multiple computers and struggles to sync their documents in a central location.
  • Delete the Facebook app from your phone and download this instead to create stronger relationships within your network.

Chapter 4: Top technology tips you should know to thrive in todayโ€™s workforce ๐Ÿ’ก

In this chapter, you will learn:

  • The easiest and cheapest way to LEARN HOW TO CODE โŒจ๏ธ websites and mobile apps without going back to college or taking a 12 week immersive bootcamp.
  • Free and paid tools for anyone looking to learn more about graphic design โ€” even if it's just to make a simple logo for your website.
  • The TRUTH about how I built my skill set without going to college ๐Ÿ•ฏ, including RESOURCES for anyone looking to continue developing their skills.
  • What you need to focus on to attract remote work and opportunities. Tip: You'll need to become more tech savvy, but not web developer status.
  • Stop working for BELOW market rate on Upwork and read this chapter instead. ๐Ÿ“•
  • A List of the TOP JOB BOARDS and sources for high quality and ๐Ÿ’Ž high paying REMOTE WORK.
  • Why and how to develop a portfolio, regardless of your profession or career goals. PS: This helps provide you with more job security.
  • This chapter also includes a list of popular tools that are used in today's workforce that will help you standout on your resume. ๐Ÿ’ก

Chapter 5: Top email tips in todayโ€™s inbox happy world ๐Ÿ“ง 

In this chapter, you will learn:

  • If you're struggling to manage your inbox, you're not alone. These are the tips and tricks I've learned to CONTROL MY INBOX even when communicating with multiple people through it at once.
  • If you communicate often through email, implementing this ONE strategy helped me manage my inbox and finally get back to having a clear inbox.
  • The EXACT professional development newsletters I subscribe to. These help me stay current and know what's going on in the industry.
  • How to unsubscribe to email newsletters with ONE click of a button.
  • How to FINALLY make inbox zero an expectation and reality, not just a monthly chore.

Chapter 6: Blogs, social media, and growing your personal brand ๐Ÿ“ฑ

In this chapter, you will learn:

  • Why and how to develop a strong online footprint. HINT: Everyone needs a website. The why + how are in this chapter.
  • FINALLY taking action on that website of yours? Here's a checklist of the only things you need to get it off the ground TODAY.
  • The EASIEST way to create, design ๐ŸŽจ and launch a website. Even if you're on a budget and non-tech savvy.
  • How to build your own email list ๐Ÿ“ง and graphics.
  • The easiest way to purchase a domain for your brand or business.
  • How to BUILD a social media presence. Tip: You don't need to be social media famous to be able to leverage it to find opportunities within your industry.
  • Download this ONE app ๐Ÿ“ฒ to use while waiting in line at the grocery store to build stronger connections in your industry.
  • How to design and ๐Ÿ–จ print super cute and affordable business cards.

Chapter 7: My favorite features on Linkedin and how to capitalize on them ๐Ÿ—„

In this chapter, you will learn:  

  • How I DOUBLED MY SALARY IN SIX MONTHS thanks to this one thing.๐Ÿ’ธ
  • The easiest way to make your profile more noticeable ๐ŸŽ‰ on Linkedin. PS: These strategies go hand in hand with updating your resume.
  • How to network ๐Ÿ™‹๐Ÿฝ and engage with people on Linkedin.
  • The benefits to publishing on the Linkedin platform and how to actually share relevant content that your audience wants to read and not just clickbait trash.๐Ÿ–‹
  • How to job search without letting your boss, coworkers, and network know.
  • Tips for adding new people and accepting new connections on Linkedin.โœ”๏ธ

Chapter 8: Top mistakes to avoid to advance your career and grow your network ๐Ÿ™…๐Ÿฝ

In this chapter, you will learn:

  • TOP TIPS YOU NEED TO KNOW if you're new to Linkedin + how to make your profile stand out with simple easy to apply tips.
  • Overlooked details and things you disclose on your resume that makes you look less experienced + how to know WHEN IT'S TIME TO MOVE PREVIOUS WORK HISTORY.๐Ÿ“„
  • ๐Ÿ“ฃ Do this NOW to stand out on your resume + when talking to recruiters and potential clients.
  • The #1 resume mistake people make that allow hiring managers and recruiters to guess their age and pay them LESS.
  • If you're struggling to attract hiring managers and potential clients, read this.๐Ÿ“š
  • If you're looking to attract recruiters ๐Ÿฅ‡ on Linkedin, you NEED to start doing this NOW.
  • Stop writing โœ๏ธ meaningless bullets on your resume, this tip will help you write POWERFUL and meaningful descriptions and cover letters.
  • My favorite way to network online. PS: Many of my first freelance clients FOUND ME through this strategy.
  • STOP DOING THIS if you feel stumped in your career.
  • How to attract freelance clients with this strategy.

Chapter 9: Top ways people sabotage their career progression and job search + what to avoid ๐Ÿšซ

In this chapter, you will learn:

  • How to stop limiting yourself and your options when it comes to life and career.๐Ÿ”ฎ
  • Stop making this DETRIMENTAL career mistake ๐Ÿ’ฃ. It may be costing you big time.
  • If you're struggling to hear back ๐Ÿ›Ž from hiring managers stop doing this NOW.
  • The truth about job descriptions and how to know when it's appropriate to apply for jobs when you're missing a few desired skills or credentials.
  • If you HATE networking, read this.
  • If the ONLY time you reach out to your network is when you need something, you need to read this NOW.๐ŸŒช
  • Apps and social media sites you MUST use to supplement your job search in a digital world.
  • In 2019, most employers expect you to do the following (for hire paying and qualified roles), yet most people won't.
  • If you're applying for a new job or gig while maintaining a job or college, you need to do this now to save yourself โฐ time.
  • When I started applying for jobs in NYC, doing this helped me understand what jobs I was getting a response from and where I shouldn't ๐Ÿ„ focus my efforts.

Chapter 10: How to prep for an effective job search ๐Ÿ“‘

In this chapter, you will learn:

  • This first piece of advice is so commonly overlooked and affects how much money you make from day 1.
  • How to define your workplace needs and how this helps you job search SMARTER and not harder.
  • Whether you're new to the workforce or experienced, doing this can make an incredible ๐Ÿ–‡ FIRST IMPRESSION to hiring managers, especially if you're switching industries or roles.
  • Refresh your brand ๐Ÿ’ƒ๐Ÿฝ with these tips BEFORE starting the application process.
  • If you've never tracked your job search, read this.
  • Why I DON'T HAND OUT BUSINESS CARDS, and what I do instead. PS: This gets people to actually email me.
  • What to do if you job search is bringing you down ๐Ÿ™Ž๐Ÿฝ.

Chapter 11: How to negotiate your salary when you hate talking about money ๐Ÿ’ต

In this chapter, you will learn:

  • A ๐Ÿ“‹ checklist of everything you need to know BEFORE going into a salary negotiation.
  • How to research a company culture the RIGHT way.
  • Exact phrases you can use when it comes down to actually ๐Ÿ’ฐ negotiating your salary.
  • Why you shouldn't say yes to the first company that gives you an offer letter and what to do instead.
  • BEST PRACTICES and next steps for ๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿ’ผ negotiating.

But obviously I'm going to hype up my work and advice, so here's what people who've worked with me had to say ...

From Administrative Assistant to Content Creator...

"Destiny is not only incredibly talented but she is one of the most hard working individuals Iโ€™ve ever met. She is constantly striving to educate herself and others around her in any way that she can. Iโ€™ve had the opportunity to work with her as she helped mentor and coach me to find the perfect social media job. Her knowledge and passion for helping otherโ€™s is what makes her one of the best there is. Iโ€™m endlessly grateful for her friendship and advice." 

- Kay Brown, Content Creator, Betches

Here's What Julia Had To Say About Working Together... 

โ€œDestiny is not only amazing at what she does, she has the most passion and drive of anyone I've had the pleasure of knowing. She reaches out to help others achieve their goals and find their calling because she truly lives and breathes what she does. Not only is Destiny's advice sound, it's actionable and concrete. She discusses the things people are afraid to talk about when it comes to careers and success- not only how to negotiate for a better gig, a better salary, and how to handle tough situations and reclaim them, but she helps others realize what actually serves them and what doesn't in order to tap into their fullest and most true potential. This is where most career advice falls short- it's not just about the money, it's about the reasons to get up in the morning and to go through your day present and driven to make a difference.โ€

- Julia Clark, Account Specialist, Microsoft